How to Engage International Alumni Effectively
by Kathy Edersheim, President of Impactrics Markets are global, education is global, and so alumni relations should be global, too. There are three good reasons to pay special attention to “international alumni” – those graduates who have returned home from studying abroad or who are working outside their home country: They are likely to be innovators and connectors. After all, they took the initiative to travel overseas either for education or for work opportunities. Anecdotally, it seems that alumni farther away from campus are often the ones most intent on staying connected to the institution and to other alumni. For alumni based far from home or even far from their school, the alumni community provides a ready-made social group that has shared values and, possibly, provides helpful connections. A robust alumni network with engaging programs can create a very appreciative alum with a strong bond back to the school. Alumni can serve the institution in a number of capacities, wherever they are located. While many institutions are thinking about engaging their international alumni, not all are doing it effectively and efficiently. Here is some advice for successful international alumni relations: Define Your Scope First, determine the impact and the types […]

