Back to the Future of Alumni Relations
By Kathy Edersheim President, Impactrics Social distancing and isolation brought on by the pandemic have proven the importance of community and connection, the very priorities for alumni relations. As the vaccine rolls-out and we look forward to a new normal, it is the perfect moment for alumni associations to assess the challenges and, yes, opportunities that have emerged from an almost entirely virtual system and consider what that means for the future. Observing and working with over 25 institutions during the past year has provided perspective on the potential for new directions and greater success. During the outset of the pandemic Since March, alumni relations pivoted to the virtual world like everything else. The first challenge was how to get alumni to support students facing an abbreviated semester and, often, financial challenges. It was a major communication effort to keep alumni informed about cancelled events (including refunds for tickets), campus news, and to solicit donations for student emergency funds while working remotely. At some institutions, the alumni-student support network for career guidance was mobilized to assist graduating students. Overall, the remote management of this process was surprisingly well-accepted and effective in maintaining and building connections. For many institutions, the most […]

