Ghostwriting for the President: 3 Techniques to Capture Their Voice
“Let us never underestimate the power of a well-written letter.”– Jane Austen, Persuasion A decade ago, when I was getting started in the legal department at Missouri State University, one of our campuses became embroiled in a turf dispute with another educational institution. Stakeholders from both institutions met to explore collaborative options. The stakeholder meeting was wholly unsuccessful. In a last attempt to avoid an inevitable clash, our general counsel asked me to draft a message from our president to the other institution’s president (along with staff at the state department of higher education) advising them to stand down. Before drafting the letter, I met with the president and the other stakeholders who had attended the meeting. From their perspective, the offers made at the meeting were comically unreasonable. We felt disrespected and grossly undervalued. Based on those conversations, I decided the letter should be professional, but aggressive and decisive. I also decided the letter should be short and concise to convey our strength and confidence. I drafted a scathing letter, designed to evoke a negative reaction. The letter: No apologies. No sugarcoating. No counteroffer. No offers to meet again. I nervously delivered the letter to my president. He read […]
