The enrollment picture has become much more complicated in recent years given the compounding factors of heightened competition, public skepticism about the value of higher education, economic uncertainty, and declining high school graduation rates in certain parts of the country. These changing market conditions require Enrollment Management & Marketing leaders to forge new paths and think differently about the way they approach their work.
Our Enrollment Management & Marketing resources are curated to help leaders think strategically about ways to align marketing, admissions, and financial aid strategy. Explore dozens of best practices, case studies, and new approaches to successfully recruiting and retaining students in today’s dynamic climate.
- Make the right tuition pricing, financial aid, and scholarship allocation decisions
- Build enrollment pipelines through transfer, international, and other strategic partnerships
- Create brand awareness in new recruitment markets
- Engage prospective and admitted students through compelling recruitment and yield communications
- Train new admissions counselors on how to convey value and build connection
- Track the right metrics and manage your admissions team’s performance
- Improve customer service across admissions, financial aid, the registrar, and other key enrollment and student service areas
- Build and improve content strategy
- Illustrate institutional value and the student experience through authentic storytelling
- Stay up to date with current social media trends and best practices
- Manage and evolve your institution’s brand strategy
Engage in live and on-demand online learning in all crucial areas of Enrollment Management & Marketing:
See a Sample of What's Included
Upcoming and Recently Added
On-Demand Learning Opportunities
WEBCAST RECORDING
Reporting to Stakeholders in Times of Enrollment Management Challenges
WEBCAST RECORDING
Collaborating Effectively with Academics in Strategic Enrollment Management
WEBCAST RECORDING
Busting Myths Around Your Market Position: Making Data-Informed Decisions
WEBCAST RECORDING
Leading with Social-First: An Innovative Approach to Content Creation
WEBCAST RECORDING
Building a University Service Culture: Case Study from Laurentian University
Get in Touch With Us
Contact your account manager for help.
Ryan Coleman
Account Manager
ryan@academicimpressions.com
Terry Coleman
Account Manager
terry@academicimpressions.com
Yianna Kappas
Account Manager
yianna@academicimpressions.com
Breanne Holloway
Account Manager
breanne@academicimpressions.com
Roshaon Tytar
Account Manager
roshaon@academicimpressions.com
Niecie Washington
Account Manager
niecie@academicimpressions.com