Rethinking Strategy for Advancement Events

Last updated June 11, 2019

Course Length

34m

Last Updated

June 11, 2019

blurred background at night event, people walking around

Rethinking Strategy for Advancement Events

Last updated June 11, 2019

Table of Contents

Event Strategy

Make Your Events Purposeful

03:34
Understanding Successful Events

22:00
Evaluate Your Events

Calculating Lifetime Value

02:35
Event Evaluation Form

02:00
Post-Event Templates and Verbiage

Post-Event Summary Sample

02:46
Post-Event Surveys

01:44

Overview

If you’re still running game-watch parties and networking socials, use these resources to plan and execute more valuable, donor-driven events.

If you’re an advancement or donor relations professional, use these resources to plan and execute more valuable, donor-driven events.

You will learn:

How to properly evaluate each of your events.
How to calculate the value of an event over its lifetime.
How to debrief and prioritize follow-up actions for your events.
How to survey attendees and non-attendees after your events.
How to memorialize information about your events to assess later.

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