Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, social media, SEO, paid advertising, and various non-digital channels. You will see which of these channels have been most successful and which have not, and we will discuss what that means for how you should go about prioritizing your own marketing tactics for prospective graduate students on your campus.
Train your entire shop on important FERPA regulatory obligations to protect your institution from civil liability, negative publicity, and possible exclusion from federal aid programs. This program will cover: Which general shop information is covered under FERPA regulations How to determine if a particular piece of shop information is covered or exempt How the regulations have changed your shop’s obligations Case studies for particularly troubling, yet common, information How the FERPA requirements fit into your greater regulatory obligations Every staff member needs to be trained on FERPA. Add the recording to your training library to train new hires and give veteran fundraisers a refresher.
Build a bench of department chairs who can advance academic programs, power research, and attract funding. Agenda The Department Chair Role Talent Identification What skillsets to look for in potential department chair candidates Who has the service mentality – who shows up and who makes a difference Importance of credibility and how to coach colleagues to get prepared Selecting people with emotional intelligence Getting Colleagues Ready for Management/Leadership Roles Internal and external professional development Increasing their profiles, competence, and credibility in the eyes of their peers Providing coaching and mentoring Working with New Department Heads The first ninety days Staying on a learning and development path Evaluate the unit and opportunity Ongoing Development and Support Regular feedback and coaching Advanced career mentoring Identifying professional development needs and support
Ensure that you have up to date Title IX training. Agenda Intersections of Title IX and the faculty role 4 things every faculty member needs to know about Title IX Institutional policies, procedures, and mandates for reporting How faculty can help students navigate the reporting and investigation process Resources available for assisting students and others How to support Title IX compliance efforts inside and outside the classroom Final Q&A
Equip yourself to regularly train your faculty and staff for active shooter incidents. Agenda Essential components to include in your training Best methods for training faculty & staff Proven protocols for active shooter scenarios How to overcome fear/resistance Q&A
Harness social content created across campus by systematizing your discovery process. Agenda Student Social Media Ambassadors Program Recruiting students Setting expectations Ongoing management Students abroad Transitioning to alumni Creating and Managing Hashtag Campaigns Developing a list of campus-wide hashtags Process for creating new hashtags Promotions and hashtag campaigns Mitigating negative or sarcastic use Pulling It All Together: Pairing Social Media Ambassadors and Hashtag Campaigns Recent successes Getting started On the horizon
Get a successful model for better managing your alumni chapters. Agenda University of South Florida: Before and After Previous model and context Moving to a new structure, ”œProject Group Evolution” Reallocating Resources Across Chapters: Using a Tiered Model Engaging and Mission-Based Programming Events Social, career-based, service Collaboration with other schools Collaboration with institution for faculty travel etc. Managing volunteers from afar Volunteer website and portal Best practices for managing your alumni leaders Moving Forward Program additions Evaluating success
Join us online to discuss the pros, cons, and impact of critical decisions related to revenue and expense allocation in a decentralized budget model. Featuring lessons learned from Miami University and South Dakota State University, this training is perfect for institutions who are preparing to implement decentralized budgeting at their institution but want to do so in a deliberate and planned manner. This training will help you determine your own method for: Establishing provisions for specialized programs Determining recovery and chargeback for facilities and administrative costs Accounting for off-campus provisions and cross-listed courses Ensuring appropriate oversight, decision making, and communication
Get three models for connecting students with career services throughout their college experience. Agenda In this webcast, you will hear of three models that help career services engage with students: Industry-specific networking events Early engagement opportunities Off-campus career treks With each model, you will learn: Important steps to take as you plan for this model. Why this model is an improvement over previous models. Three keys to making this type of program successful. You will then have the chance to reflect and discuss: Potential obstacles What you may need to stop doing to implement the model. Essential partnerships
Take a fresh approach to your fundraising efforts in a way that improves donor retention. Agenda The Donor Attrition Story Current landscape of retaining donors Understanding context compared with commercial sector Understanding Donor Behavior Using data to see donors”™ storyboards Essential donor reports Student information Taking a closer look at current solicitation, gratitude, and re-solicitation processes Strategies for Increased Donor Retention Seven segments to better understand donor behavior Redeveloping Communications to Enhance Donor Retention Examples of donor retention pieces based on behavior Depicting institutional needs, rather than blanket annual fund solicitations Crowdfunding Transforming current retention rates Shifting the Culture from Dollars and Donors to Retention Mitigating short-term focus Understanding big picture and benefits of shift
