Learn how a day of giving can encourage giving to your institution in a more compelling and urgent way. You will learn how to develop a day of giving from concept and launch to follow up. Session one will cover pre-planning, collaborating across campus, and executing a day of giving. Session two will cover gift processing a large influx of gifts and stewarding new and repeat donors to ensure retention. “This webcast offered practical and useful advice on implementing a day of giving. The presentation was clear, informative, and something that could be scaled to a number of institutions – large or small.” – Dayna Carpenter, Director of Annual Giving, UMBC
Better translate market research into strategy in higher ed marketing. Overview Learn how you can more effectively turn market research into meaningful marketing strategy at your institution. This webcast series is designed specifically for central marketing and communications units in higher education to help them make more data-driven decisions when connecting market research with strategy. Session One: Using Market Research to Inform Strategy Learn how you can use market research to inform strategic initiatives within your central marketing and communications unit. We will walk through how you can conduct and guide market research efforts for both small and large-scale marketing projects, from basic surveying of a specific audience to branding campaigns and program demand. You will leave with a better understanding of what techniques you should use based on your project type and goals, and how to interpret the results of the data you collect. Session Two: Using Social & Digital Data to Inform Marketing Intelligence Learn how data from your digital and social media platforms can inform your marketing strategy. You will hear specifics on how to dig deeper than surface-level Likes, Follows, Click-Throughs, and Retweets to gather insights that can inform your marketing strategies in a targeted […]
Learn how to integrate online student services into instruction and assessment and use retention metrics to support long-term program sustainability. Overview More than 22 million students are projected to take some or all of their classes online in the next five years. While online enrollments are growing annually, student attrition in online education is higher than traditional on-campus programs. This two-part webcast discusses critical retention metrics, how to measure the cost of attrition, and what programming can engage online students.
Maximize net tuition revenue by working with your finance and enrollment management counterparts. Overview Throughout higher education, institutions are feeling the effects of stagnant or declining enrollments. As more and more institutions spend money to try to differentiate themselves in an increasingly competitive market, few look internally to ask the more sustainable questions: How do we negotiate competing enrollment goals of net revenue, quality, access, and class size? Are we setting attainable enrollment goals that adhere to both mission and budget realities? Are we packaging institutional aid in ways that optimize institutional goals and constraints? Based on our enrollment results, how should we respond in the short and long term? Join us for an online training series that brings together key representatives from finance and enrollment management to address these key questions.
Get more students engaged in the career services you have to offer. Overview This comprehensive two-part training will help you to plan for and implement an integration of career and advising services on your campus. Session one focuses on administrative strategy for integration. Session two focuses on the practical operational strategies needed to integrate your services. Join us for one or both sessions. In session one you will: Learn how to make a stronger case for integration Examine four integration models with different structures, strengths, and challenges Get an action planning worksheet to guide your implementation In session two you will: Examine key decisions and challenges during integration Learn what is needed to cross-train academic and career advisors Get tips for designing a four-year plan for guiding student experience
Learn new strategies and techniques to better engage and steward all segments of your planned giving donors. These two forty-five minute sessions will cover both events and impact reporting. Part 1: Stewardship Events and Donor Engagement Events are critical to your planned giving donor relations strategy. During this session, you will walk through new ideas for the more traditional planned giving events as well as non-traditional touchpoints that target younger planned giving donors. Part 2: Strategic Communications and Impact Reporting Impact reports and strategic communications are important methods for stewarding your planned giving donors. During this session, you will learn the specific messaging for legacy societies, scholarship reporting, and realized bequests that your planned giving donors and their families need to see. We will also explore other creative communication methods that your shop can use to steward your donors.
Are you designing online course content that is accessible to all students? The online environment has the potential to offer an extremely accessible platform for all students to learn. However, students with disabilities often have difficulty using these online learning tools because websites and course content are not created with them in mind. When course content is inaccessible, it creates unnecessary barriers for students with disabilities. Are your online courses accessible for your entire student population? Join us for this online training series as we share ways to support the needs of all students online and comply with accessibility regulations. We will discuss: Consequences of inaccessibility Technology availability How to create course websites that are accessible to all users, regardless of ability
An effective phonathon program can be a great way to re-engage alumni, steward donors, and build affinity. This four-part training series will cover the most common challenges facing calling programs and offer practical solutions. 1. Scripting – Learn how to best use time on the phone with alumni to build rapport, confirm contact information, and secure a gift. 2. Data Analysis and Segmenting – Better target alumni who are likely to pick up the phone and make a gift; ensure that you have updated contact information for these alumni.
Gain the tips and tools you need to develop and integrate personas into your current marketing strategy. Overview Join us for this two-part online training series to learn how to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. These two 45-minute sessions are focused on (a) creating effective personas, and (b) integrating them meaningfully into your marketing efforts. As part of this conversation, we will discuss: Elements of an effective persona Data to look into to inform persona creation How personas can inform marketing planning, media decisions, content strategy, and design considerations Guidance for continually updating and integrating your personas into marketing strategy
Are you actively managing and engaging your advancement volunteers? Overview Volunteers are a critical extension of your development efforts—they boost resources, engage a greater number of stakeholders, and provide support for events. However, correctly selecting, thoroughly training, and properly engaging volunteers remains a constant challenge in advancement shops. How do you create a mutually beneficial relationship that maximizes the effectiveness of volunteers and ensures they have a meaningful experience? Join us online for a two-part webcast series designed to improve your shop’s volunteer management program. Session one will provide techniques to assist in starting or revamping your volunteer program with essential techniques in recruiting, selecting, training, and managing your volunteers. Session two will help you fully capitalize on these engaged members of your community and reach your fundraising goals.
