Course Category: Free for All-Inclusive Members

Creating Brand Awareness in the Adult
Student Market

Learn how you can increase your brand relevance and become “part of the conversation” among a growing adult student market. Through numerous institutional examples, this webcast will teach you how you can position your specific programs and services to appeal more directly to prospective adult students. Whether your institution is looking to begin bringing in adult students for the first time, or is trying to strengthen your existing brand awareness among adult students, you will leave with ideas for applying what you learn to both improve and better position your own offerings.

Prioritizing Marketing Tactics for
Adult Student Recruitment

Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, social media, SEO, paid advertising, and various non-digital channels. You will see which of these channels have been most successful and which have not, and we will discuss what that means for how you should go about prioritizing your own marketing tactics for prospective graduate students on your campus.

FERPA for Advancement: Train Your Whole Shop

Train your entire shop on important FERPA regulatory obligations to protect your institution from civil liability, negative publicity, and possible exclusion from federal aid programs. This program will cover: Which general shop information is covered under FERPA regulations How to determine if a particular piece of shop information is covered or exempt How the regulations have changed your shop’s obligations Case studies for particularly troubling, yet common, information How the FERPA requirements fit into your greater regulatory obligations Every staff member needs to be trained on FERPA. Add the recording to your training library to train new hires and give veteran fundraisers a refresher.

Key Decisions for Decentralized
Budgeting Implementation

Join us online to discuss the pros, cons, and impact of critical decisions related to revenue and expense allocation in a decentralized budget model. Featuring lessons learned from Miami University and South Dakota State University, this training is perfect for institutions who are preparing to implement decentralized budgeting at their institution but want to do so in a deliberate and planned manner. This training will help you determine your own method for: Establishing provisions for specialized programs Determining recovery and chargeback for facilities and administrative costs Accounting for off-campus provisions and cross-listed courses Ensuring appropriate oversight, decision making, and communication

Translating Your Student Development Services for Online Students (Webcast Recording)

As online student enrollment grows, it is critical to ensure that you are creating an engaging support environment. Current models in student affairs are primarily oriented around face-to-face, brick and mortar institutions and interactions. This webinar will give you the information you need to help you create a pathway to transition your most important student services to meet the unconventional needs of online students. Toolkit for Translating Your Services In addition to your webcast registration, you will receive a resource packet to help you as you transition student development services online, including: Articles Institutional examples Case studies

Four Essential Counseling Skills for Entry-Level Student Affairs Professionals

Recognizing students who are in crisis or who are exhibiting mental health concerns is one thing; being comfortable assisting these students with the skills you possess in this area is another. We will explore these skills as well as those needed to properly work with current social justice issues presented in higher ed today. Join Dr. Ann Marie Klotz, Dean of Campus Life at New York Institute of Technology, to learn and practice counseling skills that will help you address a broad spectrum of mental health concerns. Case study scenarios and resources for practice will be shared!

Integrated Planning Process and Tools for a Flexible Learning Space Initiative Webcast Recording

Learn how to overcome flexible learning space challenges of cost, space limitations, and project sustainability with an integrated planning process. During this training, you will hear the latest research and see how integrating freely available tools can support your flexible space design decisions by examining: Key components of an active learning space initiative Data collection, tools, and resources to support your process Ways to address funding, capacity, and cost barriers for sustainable projects

Strengthening Admissions and Financial Aid Partnerships (Webcast Recording)

The rising costs of higher education and questions about institutional value have changed the expectations of what admissions and financial aid counseling prospective students and families should receive. This often leaves leaders in admissions asking questions such as: What financial aid information should admissions officers be responsible for? Where and when should the “handoff” between admissions and financial aid occur? How can I better collaborate with my financial aid office to create a more cohesive partnership? To what extent should admissions officers be involved in aid counseling, scholarship awarding, and verification? Join us to learn about two practical and proven partnership models between admissions and financial aid. We will take an in-depth look at each model and discuss next steps for implementation on your campus.

Auditing and Improving Customer Service on Your Campus

Learn how to assess your current level of customer service on campus. During the program, you will walk through both a physical environment, or “servicescape,” scan and a communications audit. The results of these audits will allow you to evaluate how your office or department’s physical environment and communications are affecting the service you provide. Throughout the webcast, you will also hear a detailed case study from Michigan Technological University. This case study will allow you to see how Michigan Tech successfully implemented a Service Innovation Committee and developed a Customer Service Manifesto to help operationalize a meaningful service culture shift on their campus. “This webcast provided information and tools that could be used easily to improve customer service.” – Pam Johnson, Associate Dean for Institutional Advancement and Community Services, Gadsden State Community College

Financial Ratios: Strategic Assessment and Communication of Your Institutional Health

Analyze your Composite Financial Index (CFI) more meaningfully and use it to engage key stakeholders in a conversation about your institution’s financial health. During this webcast, you will have the opportunity to use sample institutional profiles to apply what you learn and better answer strategic questions, including: How long could you operate with no influx of revenues? Are your reserves strong enough to pay your total debt in case of an emergency? Is the return on your net assets sufficient to ensure your financial sustainability? Are you able to cover operating expenses with recurring revenues?

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