Staffing and Structuring a Successful Marketing Communications Department

The work of campus marketing and communications departments continues to evolve and expand. This often results in an increased pressure to demonstrate impact and value. Many campus marketing teams are decentralized, in need of reorganization, struggling with the impacts of digital and social media, and lacking the resources needed to accomplish the tasks that are now considered “critical” in higher education. Join nationally recognized higher-ed marketing experts Elizabeth Scarborough and Jason Simon online to explore new ways of organizing your marketing team to maximize results. We will discuss required skills and opportunities for revisioning your department’s role and purpose, examples of various institutions’ marketing organizational charts, and how to decide which structure might be best for your campus.

Creating Giving Circles to Increase Annual Giving

A strong and diversified alumni giving pipeline can increase your annual giving numbers and help your shop insulate itself from future fundraising downturns. One way to diversify your annual giving portfolio is to create an affinity-based giving circles program, which helps to alleviate donors’ doubts about unrestricted giving. Join us online to consider a new model for growing and retaining your alumni donors. You will be introduced to Illinois Wesleyan University’s “giving circles” model, which upon its launch saw a 300% increase in participation and converted 15% of participants from young alumni non-donors. Along with a comprehensive program overview, you will learn tactics for: Selecting and training program “influencers” Integrating the program into your current efforts Building buy-in for the program Monitoring progress Scaling the program for your institution

Summer Bridge: Building and Measuring
Campus Connection

Students who are provisionally admitted to college or otherwise considered “at-risk” often face unique academic, social, or emotional challenges during their transition. Summer bridge programs aim to address these transitional issues through support and remediation. The challenge is knowing which elements to prioritize and what works at your institution. Are you doing enough to create a sense of student connection on your campus for success into their second year and beyond? Join us online to learn how your institution can take a strategic approach to summer bridge programs and at-risk student success. We focus on three key components of summer bridge programs and identify effective strategies for measuring student engagement and campus connection. Our expert faculty showcases the SOAR program at University of Central Florida, a summer bridge program that boasts student retention rates of 90%.

Ideas from the For-Profit Sector on Making Your Program More Competitive

Can you describe your institution as nimble? Do you offer programs that meet the needs of adult learners? Does your institution effectively use online education to reach non-traditional learners? Do you offer practitioner-oriented programs? Proprietary institutions have successes we can learn from. Use the insights from an instructor that has experienced both sides of the fence. Take lessons learned from the for-profit sector to enhance your program’s competitiveness, student success, and persistence. J. Joseph Hoey will share best practices and case studies to illustrate innovations often used by the proprietary marketplace that are directly applicable to traditional institutions. Join us to learn models that you can incorporate into the way education is delivered at your institution. We will examine: Building education around the student Learning outcomes that connect learners and the workplace Flexible course and program offerings Steps to support students towards matriculation The role of prior learning assessment

Onboarding Spring Admits for Future Success Webcast Recording

Approximately 25% of students begin college at a time other than fall term, yet many institutions don’t reflect this in their onboarding processes. Recent research suggests that students starting in non-fall terms encounter substantially different challenges in campus orientation, socialization, and academic performance. These challenges pose a direct threat to both student retention and success. The onboarding process for spring admits begins well before the term itself and is critical to building strategies for student success. Join us to learn about current research and hear practical examples for implementing suggested best practices.

Hazing Prevention: Initiating a Campus-Wide Culture Change

Many campuses only become aware of hazing issues after a crisis, prompting a reactive approach to fix the problem. Hazing prevention initiatives are not new, but often fall flat because they do not take into account the underlying cultural change that must occur to address this systemic challenge. Join us to learn how to implement a framework that encompasses a community-based, long-term, comprehensive approach to hazing prevention. Using a case study format, we will highlight an award-winning program that was able to address the roots of hazing activities to effect a campus-wide shift in culture.

Creating a Stop-Out Program to Increase Completion

Many institutions report that retention and graduation rates for students are declining due to a “stop-out” phenomenon. Employment, family, and financial issues are just some of the complex logistical concerns contributing to students’ suspension of study. Institutional stop-out programs offer the support, counseling, and procedural engagement that help these students return to school and complete their degrees. However, implementing a stop-out program carries challenges from gathering the right data to strategic outreach and creating campus-wide buy-in. Learn about the University of North Carolina at Charlotte’s 49er Finish Program, an effective stop-out project in action; start taking the steps to create a program on your campus.

Blended Course Design Principles

Instructional designers and course developers are facing new design challenges amid increased demand for high-quality blended courses and programs. When executed properly, blended courses provide a high level of engagement from learners and establish measurable learning outcomes with the means for achieving them. How are you ensuring that the blended courses you are designing combine the best components of both online and face-to-face classes? Join us online as we discuss blended course design principles and how they align with instructional strategies. You will learn how to: Use instructional design strategies for online courses Organize content into instructional modules Align course objectives, activities, and assessments

Academic Advising Records: Implications for Electronic Documentation

Electronic communication between academic advisor and student has become more transparent with the advent of technology. The reliance upon electronic records raises substantial questions about privacy, notation, and storage. Is your campus effectively addressing the legal and ethical implications inherent in advising documentation? Join us and learn how to minimize risk and maximize student engagement using electronic advising documentation as a part of your campus’ overall retention strategy. In this online training, actual examples of entries in student records and emails will be used to illustrate ineffective communication and documentation that put an institution at risk. These examples will also be used to show how to improve your documentation’s effectiveness. Attendees will leave this online training with resources to assess and improve their institution’s electronic advising documentation process.

New Advisor Training: Developmental Advising via Email

Are you using email to communicate with an expanding number of advisees? Do you want to better manage your email communication? Research shows that quality advising relationships increase student persistence. Email communication using a developmental framework can be an opportunity to build a stronger rapport with advisees. Join us online as our expert instructor contextualizes the developmental potential of email advising. Through real-life examples of effective advisor communication and workshopping examples, this online training will teach new advisors how to improve the effectiveness of their electronic interactions. Additionally, new advisors will identify opportunities to developmentally engage students via email.