How One Institution is Engaging Alumni through Strategic Community Service Activities
Networking events, game watches, fundraising activities, and mentoring opportunities all have a place in the engagement strategies portfolio. However, there are a significant number of alumni that want to create deeper bonds through community service work. As community service and civic engagement have become an important part of students’ time on campus, it is also a great opportunity for alumni relations teams to keep alumni connected. Approximately 25% of all adults participate in some form of community service each year. That number would probably be even higher, except that community service often requires someone to exit their comfort zone and to do something with a group of people they do not know. Participating in community service through an alumni association helps break down barriers for individuals, since they know they can participate with a group of individuals who already share a connection with them. At the University of Notre Dame, we took this thinking to the next level, and I want to share with you: What We Learned Because alumni associations serve a college-educated community, we have an opportunity to create service activities for alumni that go beyond task-based activities and take advantage of specific educational backgrounds. Creating these more […]

