Author: Greta Bell

Adding Gender-Neutral Housing

While most media coverage and public attention to gender-neutral housing has been positive (for example, see this article in the Washington Post), it is critical to manage communications with the local media, conservative student groups, parents, and other campus constituencies with some care. A few proactive steps early in the process can help prevent or mitigate consternation among campus groups or the wrong type of media attention. Solicit Broad Input To learn more about how colleges and universities can prepare for opening gender-neutral housing, we interviewed Peter Konwerski, dean of students at the George Washington University. GWU has just walked through the process of setting up a pilot program for gender-neutral housing. From his recent experience with the process, Konwerski offers these practical takeaways for peers at other institutions: When the option is initially proposed, poll representatives of all your campus constituencies — check in not only with donors, alumni, faculty, staff, the student government, and the residence hall association, but with student groups on your campus that have religious or political affiliations; “engage students fully in the process,” Konwerski recommends Allow for several days of “testimony,” where members of your campus community can visit a review committee and offer […]

Survey Report (Part 1): Meeting the Challenges of Integrated Planning and Budgeting

Strategic planning at a college or university is difficult work. Institutions are large, complex, and highly decentralized environments. Too often, institutions of higher education approach strategic planning reluctantly and without meaningfully seeking input and commitment from key stakeholders, which unfortunately leads to plans that are disconnected from budgets and plans that don’t get implemented. In November 2010, Academic Impressions surveyed presidents, chief financial officers, and academic leaders at a variety of public and private institutions to learn how the majority of institutions are approaching strategic planning and budgeting, and to discover what key challenges they are facing; more than 50 institutional leaders responded. Key Finding: Difficulties in Aligning Budgets with Plans Here is what we learned when we asked institutional leaders what they find most challenging. When asked about the most significant challenges faced with respect to strategic planning, respondents told us: integrating the planning and budgeting process (72%) prioritizing what to invest in and limiting the plan to a reasonable number of priorities (46%) creating transparency around the process and decisions (42%) establishing appropriate success measures (42%) Here are the most significant challenges colleges and universities face with respect to resource allocation: ensuring budgets support plans (74%) creating transparency […]

Survey Report (Part 2): What is Broadly Participative Planning?

In the first part of our report on Academic Impressions’ November 2010 survey of presidents, chief financial officers, and academic leaders, we noted that the foremost challenge cited by institutional leaders related to strategic planning and resource allocation is integrating the planning and budgeting processes. In this second part of our report, we want to draw attention to another of the findings. Key Finding: More than 50% of Strategic Planning Efforts Are Unlikely to Succeed What has especially caught our attention at Academic Impressions is that more than 50% of colleges that responded to the survey are not pursuing a “broadly participative” process. What this indicates is that more than half of the strategic planning efforts underway are being pursued in a manner that calls into question the likelihood of implementation. A participative process in which numerous and diverse stakeholders have input into the thinking at the start is a key to building trust in the plan’s direction and investment in its initiatives. In fact, the lower the level of trust within an institution, the more need for an inclusive and participatory process; only through collaborative planning and transparency can institutional leadership begin building the trust and buy-in needed. Broad […]

The College Store: Encouraging Customer Loyalty

As college bookstores face increased competition from chains such as Barnes & Noble, peer-to-peer sites, and popular online retailers such as Amazon and eBay, many stores are seeing fewer students come through their doors, meaning not only declines in revenue from textbook sales but also from sales of other items — apparel, electronics, and campus memorabilia. A feature in The Chronicle of Higher Education emphasized that bookstores at many colleges are responding to their changing industry with new services they hope will keep students coming: performance spaces for in-store concerts, multimedia stations for printing digital photos, and even dry cleaning. However, diversification of services can be an expensive investment, and many stores are neglecting their best opportunities for increasing customer loyalty around their core services. This week, we turned to Mark Mulder, past auxiliary services director at Pacific Lutheran University and a key planner for the Garfield Book Company, and Dennis Mekelburg, associate director of Arizona State University Bookstores, to learn some practical tips for encouraging customer loyalty for the college store. Positioning Your Campus Store in a Changing Industry Before leaping into adding new programs to strengthen your customer base, Mulder suggests beginning with key strategic questions: At the […]

When Student Behavior Becomes a Media Crisis: Mitigation and Recovery

As one news source put it, Duke University “keeps getting in the news for all the wrong reasons.” The barrage of negative media attention to what are in all probability isolated and exceptional incidents at the university (a recent alumnus detailing her intimate encounters with Duke athletes; an email from a Duke fraternity inviting female students to a Halloween party in crass terms; the shutting down of an outdoor student party) offers a cautionary tale about the “snowball effect” that an incident involving perceived student misconduct can have on media relations for an institution. Journalists and experts on media relations alike have suggested that since a rape allegation in 2006 against three Duke lacrosse players, the local media have been quick to perpetuate negative stereotypes of the Duke student (even though the lacrosse players were found not guilty). What this case demonstrates is the importance of ongoing image management and reputation recovery after a media crisis related to student behavior. If an institution does not take prompt action after a crisis — and indeed, proactive action prior to a crisis — to build a more positive image, the negative image can persist for years, as the case of Duke illustrates. […]

Returning Adults: Four Keys to Academic Success and Retention

According to a recent report by the Workforce Strategy Center, by 2018, two-thirds of the jobs in the US economy will require a postsecondary credential, yet 80 million to 90 million adult workers have low basic skills and are not qualified for those jobs. These data suggest that over the next decade, colleges and universities will see steadily increasing demand for both certificate and degree programs from adult learners. The Workforce Strategy Center report shares recommendations for a review of policy at the federal, state, and local levels. To learn what practices at the institutional level have an impact on the academic success and persistence of adult learners, Academic Impressions interviewed Denise Hart, director of adult education and creator of the Success Program at Fairleigh Dickinson University, and Kenneth Vehrkens, dean of the Petrocelli College of Continuing Studies and associate vice president for lifelong learning at Fairleigh Dickinson University. Hart and Vehrkens recommend four primary areas in which to focus investment: Rigorous prior learning assessment Adult-friendly advising Preparing adult-friendly faculty Establishing one point of contact for connecting adult learners with enrollment and support services Prior Learning Assessment “Providing credit for experiential learning often makes the bridge to the next degree […]

Five Website Tips for International Student Recruitment

Even as the demand in international markets for a US education continues to rise, more institutions are responding to budget pressures in part by stepping up recruitment of international students, who typically bring significantly more tuition revenue than domestic students. According to the Institute of International Education, in 2008-09, more than 26,000 Chinese students were enrolled in college in the United States, up from 8,000 students eight years earlier. The New York Times has playfully dubbed this “the China Boom.” US colleges continue to see rising enrollments from India and other nations, as well, with India’s top education officials seeking partnerships with US institutions for help in boosting college attainment rates. Even enrollment of international graduate students is rising after a recent lull, according to an annual report by the Council of Graduate Schools. However, if you are not an Ivy League school with a well-established reputation in your target countries, how can you ramp up your international recruiting efforts swiftly? PRIMERS ON KEY RECRUITING STRATEGIES Recruiting International Students: Getting Started (November 2009) Recruiting Chinese Students: What You Need to Know (May 2010) Web marketing guru Bob Johnson, president of Bob Johnson Consulting, LLC, notes that your website is the […]

Research Consortiums: What Can Academic Libraries Do Today?

A report from the Association of Research Libraries (pdf) offers four scenarios for predicting the research needs that faculty, students, and other researchers will have in the year 2030, and offers strategic objectives for academic research libraries who will need to build capacity and collections to meet those needs. One of those objectives involves building capacity through consortiums and other cooperative efforts between research libraries: “Collaborative capacities serving groups of research libraries or the full community of research libraries allows for increasing opportunities to develop a strategy for maintaining and sharing open and rich general collections. Opportunities for cross-pollinating research activities and the potential for shared endeavors are also viable strategies.” From The ARL 2030 Scenarios: A User’s Guide to Research Libraries Paul Gandel, professor of information studies at Syracuse University and a thought leader on this issue, points out that research libraries are caught in a Catch-22, in two ways. First, academic libraries need to share resources in order to build capacity, but that sharing has competitive implications. “Most universities have invested in their collections as a competitive advantage,” Gandel notes. “To open up those resources to everyone has political implications, because the institution has made a significant investment […]

Recruiting for the Humanities

With philanthropic monies flowing to the sciences, and sharp declines in the number of students declaring majors in the humanities (8% of US undergraduates in 2007, down from 17% in 1996, according to the American Academy of Arts & Sciences) as students increasingly look for disciplines linked to specific career outcomes, there is a growing sense in higher education that the future of studies in the humanities — though the humanities are nominally core to a liberal arts curriculum — is threatened. “Within the general college-bound public, the understanding of the liberal arts is fuzzy at best and distorted at worst. Despite our best intentions, noblest desires, and most sincere efforts, the higher education community has been unable to educate the public about what the liberal arts represents.”W. Kent Barnds, Augustana College Without underplaying the importance of enrolling and graduating more students in STEM fields, many university presidents have recently begun promoting the humanities in their speeches on campus and abroad, and some — at institutions such as Cornell, Dartmouth, and Harvard — are pledging to boost their efforts to fundraise for their literature and arts disciplines. There is still a critical question to address — how can institutions recruit […]

Retaining and Rewarding High-Performing Faculty

The news is filled with accounts of extended pay freezes and tightened departmental budgets. More than ever, it is crucial to identify creative, meaningful, and low-cost ways to reward and retain high-performing faculty. Mary Coussons-Read, professor of psychology and acting chair of the department of physics at the University of Colorado Denver, reviews low-cost practices that can make a difference. Rethink Performance Rewards “Don’t get so caught up in the trees that you don’t see the forest,” Coussons-Read warns. “The forest is the need to help your faculty feel good about the work they do. There are many trees you can shake besides the salary adjustment tree.” While rewarding performance will rarely be free of cost, you can consider a variety of low-cost and one-time expenses that allow you to appreciate faculty. The difficulty of a salary increase is that it is a permanent addition to the ongoing budget. There are many options for rewarding performance for which that is not the case. Look for one-time expenses. Beyond salary increases, you can recognize faculty achievements and, at the same time, use those achievements to encourage a high-performing faculty culture by: Making the most of your faculty awards competition Inviting high-performing […]

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