Using Annual Giving Data to Acquire and Retain Donors
Data analysis has the power to inform and transform your annual-giving decision making in a way that allows you to steer your shop towards growth. However, the key to effective data analysis is knowing how to use the right data and from where to obtain it, so that you can identify donor trends, grow your pipeline, and increase funds raised. Join us online to hear from the University of Washington on how to best use data to make informed decisions in order to retain, reactivate, and acquire donors. You’ll learn how to: Ensure you retrieve the right data from the sources that best support your analysis Examine how to use metrics to accurately segment donors Engage your donors effectively while moving them through your donor pipeline with greater intention
